Advertising in the
PPD Drug
Reference System

CPM 11th Edition

PVET 11th Edition

Vol.7 No.1
Jan-Feb 2009

BP 8th edition
Outside Front Cover
PPD 15th Edition
Outside Front Cover
PPDr 8th Edition

PPD TABS Version 6.0

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Advertising in the PPD Drug Reference System

PPDr 8th, Philippine Pharmaceutical Directory Review

  Circulation

: 3,000 General Practitioners
   2,000 Family Physicians
   8,000 Other Generalists
   8,000 Bookstore Retail
  Frequency : Annual
  Release Date : March - April
Outside Cover Positions
Outside Front Cover
  Front Cover
Dimensions
Width : 10.5 cm
Height : 5.0 cm
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Outside Front Cover
  Back Cover
Dimensions
Exact Size Width : 11.7 cm
Height : 19.2 cm
Text size Width : 9.87 cm
Height : 18.0 cm
Bleed Size Width : 12.8 cm
Height : 20.3 cm
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Inside Cover Positions
Outside Front Cover
  Front Cover
Dimensions
Exact Size Width : 11.7 cm
Height : 19.2 cm
Text size Width : 9.87 cm
Height : 18.0 cm
Bleed Size Width : 12.8 cm
Height : 20.3 cm
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Outside Front Cover
  Back Cover
Dimensions
Exact Size Width : 11.7 cm
Height : 19.2 cm
Text size Width : 9.87 cm
Height : 18.0 cm
Bleed Size Width : 12.8 cm
Height : 20.3 cm
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Front Gatefold
Inside Front Cover-Gatefold / Inside Back Cover-Gatefold
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Dimensions
First Page Text Size Width : 10.0 cm
Height : 18.0 cm
  Exact size Width : 11.5 cm
Height : 19.2 cm
Second Page Text Size Width : 9.7 cm
Height : 18.0 cm
  Exact size Width : 10.5 cm
Height : 19.2 cm
  Bleed Size Width : 12.8 cm
Height : 20.3 cm

 

 
Back Gatefold
Inside Front Cover-Gatefold / Inside Back Cover-Gatefold
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Dimensions
First Page Text Size Width : 9.7 cm
Height : 18.0 cm
  Exact size Width : 10.5 cm
Height : 19.2 cm
Second Page Text Size Width : 10.0 cm
Height : 18.0 cm
  Exact size Width : 11.5 cm
Height : 19.2 cm
  Bleed Size Width : 12.8 cm
Height : 20.3 cm

 

 
Full-Page Ad
Outside Front Cover
Dimensions
Exact Size Width : 11.7 cm
Height : 19.2 cm
Text size Width : 9.87 cm
Height : 18.0 cm
Bleed Size Width : 12.8 cm
Height : 20.3 cm
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One-Half Page Ad
Dimensions
Width : 9.87 cm
Height : 9.0 cm
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    Crosswise
  
Dimensions
Width : 4.75 cm
Height : 17.0 cm
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    Title Cover  
Foot Ad / Product Shot
Bookmark
Dimensions
Width : 9.3 cm
Height : 0.9 cm
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    Foot Ad
 
Bookmark
Dimensions
Width : 9.3 cm
Height : 0.9 cm
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   Product Shot
 
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Bookmark
Dimensions
Width : 8.0 cm
Height : 18.0 cm
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